The Suite Adventure Resort conducted a survey to assess the needs and wants of both tourists and locals in regards to a new resort in Boulder Colorado. We randomly dispersed 200 surveys across the United States.
The findings showed that there may need to be more time, effort, and money put into marketing the Boulder, Colorado area. 62% of our participants knew of Boulder and only 24% have visited.
There was useful information regarding personal interests. Within our list of outdoor recreation activities, the top three were site seeing, swimming, and hiking. Rock climbing, snowboarding, and skiing were close for the fourth spot.
The findings also showed the participant’s willingness of paying for hotels. The majority of the survey takers stated that they were willing to pay up to $125 for a hotel room per night. All of this information plays a major part in our development and future planning.
The findings showed that there may need to be more time, effort, and money put into marketing the Boulder, Colorado area. 62% of our participants knew of Boulder and only 24% have visited.
There was useful information regarding personal interests. Within our list of outdoor recreation activities, the top three were site seeing, swimming, and hiking. Rock climbing, snowboarding, and skiing were close for the fourth spot.
The findings also showed the participant’s willingness of paying for hotels. The majority of the survey takers stated that they were willing to pay up to $125 for a hotel room per night. All of this information plays a major part in our development and future planning.
Sample Survey
1. What is your gender?
Male ____
Female ____
2. What is your age range?
17 or younger ____
18-25 ____
26-35 ____
36-50 ____
50 + ____
3. What state do you currently live in?
4. Have you ever been to Colorado?
Yes ____
No ____
5. Have you ever heard of Boulder, Colorado?
Yes ____
No ____
6. Have you ever been to Boulder, Colorado?
Yes ____
No ____
7a. Have you ever visited a resort?
Yes ____
No ____
7b. If yes, how satisfied were you with your experience?
1 2 3 4 5
Not Satisfied Neutral Very Satisfied
8. How often do you travel for enjoyment?
1 time per month ____
1 time per 3 months ____
1 time for 6 months ____
1 time per year ____
9. How much are you willing to pay for a hotel room per night?
$100 or less ____
$101 - $125 ____
$126 - $150 ____
$151 - $175 ____
$176 - $200 ____
10. What recreation activities interest you? (check all the apply)
Swimming ____
Scuba Diving ____
Surfing ____
Skiing ____
Snowboarding ____
Sledding ____
Rock Climbing ____
Outdoor Adventure ____
Site Seeing ____
Other (list) ________________________________________________________________
Male ____
Female ____
2. What is your age range?
17 or younger ____
18-25 ____
26-35 ____
36-50 ____
50 + ____
3. What state do you currently live in?
4. Have you ever been to Colorado?
Yes ____
No ____
5. Have you ever heard of Boulder, Colorado?
Yes ____
No ____
6. Have you ever been to Boulder, Colorado?
Yes ____
No ____
7a. Have you ever visited a resort?
Yes ____
No ____
7b. If yes, how satisfied were you with your experience?
1 2 3 4 5
Not Satisfied Neutral Very Satisfied
8. How often do you travel for enjoyment?
1 time per month ____
1 time per 3 months ____
1 time for 6 months ____
1 time per year ____
9. How much are you willing to pay for a hotel room per night?
$100 or less ____
$101 - $125 ____
$126 - $150 ____
$151 - $175 ____
$176 - $200 ____
10. What recreation activities interest you? (check all the apply)
Swimming ____
Scuba Diving ____
Surfing ____
Skiing ____
Snowboarding ____
Sledding ____
Rock Climbing ____
Outdoor Adventure ____
Site Seeing ____
Other (list) ________________________________________________________________